Don Smartt, Principal  
Diana Vitrano, Principal
Dan McGinley, Senior Project Manager
Don SmarttDon Smartt brings a passion for advocacy and commercial district revitalization to New Jersey communities, urban and suburban. For more than thirty years he has provided project management and strategic planning for diverse public and private organizations. His experience in building public-private partnerships is reflected in the many successful projects organized by the firm.

In 1983 he managed one of New Jersey's original “Main Street” programs in Madison, as well as the state’s first special improvement district in Cranford. He subsequently organized and managed many of New Jersey’s existing managed commercial districts.  Don has provided expert leadership, support and counsel to more than thirty communities and non-profit organizations in support of his clients’ visions for improvements in their community.

Advocating for the public-private partnership involves every layer of a community, and the firm’s ability to bring small and mid-size businesses, corporations and local public officials to the table accounts for successful programs. Testament to the firm’s facilitation, planning and management can be seen in such diverse communities as Bayonne and Fair Lawn, Cranford and Rahway, Salem and Elizabeth, and Clifton and Summit.

Don is a founding member and former officer of Downtown New Jersey, the first statewide association created to promote the interests of stakeholders within the state's commercial districts. He also served as director of the Montclair Main Street Project, was a founding member of the Barrow Mansion Development Corporation (Jersey City) and the Van Vorst Park Association of Jersey City, and served as a member of the board for the N.J. Museum of Archaeology at Drew University, Madison. Other board affiliations include the Union County Arts Center (Rahway) and the N.J. Retail Merchants Association. From his unique perspective, Don has contributed many articles to publications like the National Register of Historic Places, the Brownstoner Journal, the New Jersey League of Municipalities Magazine, the Black Journal and the Journal of Political Affairs.

Mr. Smartt earned a BA in Urban Affairs from Jersey City State College and did graduate work in public administration at Columbia University. Don served as a senior field representative for the National Urban Coalition, Washington, DC, a program manager for the Jersey City Redevelopment Agency’s “Neighborhood Preservation Program,” and as a manager for an Essex County real estate organization. He served the U.S. Army as an infantryman in Vietnam.


Diana VitrianoDiana M. Vitrano manages the diverse promotion and marketing activities undertaken by our client-communities. From street fairs to web sites, Diana oversees each effort from concept to completion, employing a team of writers, photographers, illustrators, architects and printers as needed. Formerly a small business design firm owner, she efficiently manages every aspect of a marketing or promotion program with an eye toward maximum results.

Heading up the marketing and promotion division of the firm, she applies more than twenty-five years experience so clients can utilize in-house design and publishing capabilities and benefit from the firm’s ability to produce special events, web sites, newsletters, street banners, meeting presentations and surveys. Her experience includes creation of a wide variety of targeted marketing communication materials, as well as the organization of many successful holiday decorating programs, retail promotion activities and entertainment events. In addition to serving our client-communities, Diana has experience with a broad range of industries such as commercial developers, healthcare organizations, and engineering, architectural and accounting firms.

Ms. Vitrano earned a BA from Jersey City State College, and has completed graduate courses in graphic design at the New School for Social Research, NY. She has held design management positions at NY Life Insurance Company, and received awards and recognitions.

Dan McGinley provides targeted financial management, developed through more than twenty-five years administrative experience supervising professional and non-profit organizations. His hands-on versatility combined with expert organizational skills enables Dan to manage complex fiscal structures.

Mr. McGinley’s experience includes the Institute for Professional Practice (IPP) and sixteen years with the American Society of Civil Engineers (ASCE). Through Dan’s leadership as executive director, the IPP was able to maximize the contributions of a variety of contractors and volunteers to produce optimum return on investment. During sixteen years with the ASCE, he managed a multi-million-dollar education budget, while pursuing additional government grants and contracts. Dan leverages this experience to provide clients maximum fiscal control.

Mr. McGinley received a BS in Civil Engineering from the New Jersey Institute of Technology in Newark, NJ. He has earned certificates in Managerial and Team Building for Project Managers, and Executive Leadership Development from the American Management Association.

Dan is a member of the American Society of Civil Engineers and the American Society for Engineering Education. His awards include the ASEE CE Division’s George K. Wadlin Distinguished Service Award (1996), and the ASCE Department Heads Council’s Outstanding Service Award (1996). You’ll find Dan mentioned in the 2000 Who’s Who in America, and the 1998 Who’s Who in the East.

The Community Advocates   450 Bloomfield Ave   Verona, NJ  07044

e-mail   973.857.1467